What is SEO in Digital Marketing? importance of SEO in Digital Marketing and its role.

 1. WHAT IS SEO?          

SEO or search engine optimization is a process of taking step to help a website or piece of content rank higher on search engines.

                                      

SEO stands for search engine optimization, in simplest terms it is a process of practicing and improving the quantity and quality of the targeted traffic to a specific website through organic search engine rankings Using specific keywords and building backlinks. It takes an online content or a piece of information and optimizing it in a way that search engine like google and any other search engine available and show it towards the top of the page when someone searches for an information related to that content.

 

2. TYPE OF SEO

Title: - Types of SEO used in Digital Marketing you need to know to be on top.

Description: - which is the best type of SEO? Which type to use to boost your website to increase traffic?

 

1. On-page SEO

On-page SEO includes all the things that a reader sees when they visit a website like text, videos, images, audios or any relevant information, it can also be referred to as the content of the website. It is built on high quality and informative content should be better than the other available resources.

2. Off-page SEO

Off-page SEO is different from on-page SEO it contains link-building and backlinks this is where external websites which are topically relevant to the business and have a good page authority put a link on their site which leads back to you which is probably a huge part of SEO, backlinks to the website helps in bringing the visitors, getting good links can provide solid boost to the website and helps in increasing the ranking on search engine.

3. TECHNIQUES OF SEO

Title: - Best SEO techniques in digital marketing to boost organic traffic for 2021.

Description: - 6 Very effective updated SEO techniques to boost a website’s organic traffic and make it unique and informative.

1. Upgrade existing content

Analyzing the existing content and upgrading it according to current trends and facts and more importantly on performance data available from google search console, search new information which can be more useful and convenient to the viewers and upgrade the existing content accordingly. 

2. Master internal links

In this technique we can improve internal linking based upon the website’s most linked-to pages and pass some of this link authority to other pages on the website and then try to link these pages to topically related pages that need a push in organic visibility.

3. Optimize for featured snippets

In this technique we take the pages that are already rank on top positions and improve them by following:

a) Limit paragraphs from 40 to 60 words.

b) Use multiple lists.

c) Use tables with 4+ columns.

d) Clearly identify subheads.

e) Adopt HTTPS.

f) Use multiple landscape images.

g) High mobile friendly.

h) Encourage social engagement.

4. Remove underperforming content

In this technique we run a content audit to discover the pages that are holding back the rest of the website and then can take actions such as:

a) Keep (if no actions are required and the page is performing).

b) Improve (if upgrade or any editing is required to see if the page performs better).

c) Merge (merge two or more pages and make a single page).

5. Find and fix keyword cannibalization issues

Keyword cannibalization happens when you have two or more pages that target the same intent, it generally happens because of below reasons:

a) Ranked URLs keep changing in the SERPs.

b) your rankings keep fluctuating.

c) you are struggling to increase a keyword’s ranking position.

d) The wrong URL ranks for a page.

Now with the help of Semrush keyword cannibalization tool which is a part of Position Tracking Tool we can see the issues by keyword or page and fix by following ways:

·         Remove and 301 redirect cannibalized pages.

·         Canonicalize cannibalized pages.

·         Re-optimize pages.

·         Merging and consolidating pages.

·         Reworking internal linking structures.

6. Build out topic clusters

Topic clusters are a group of content that revolves around a central topic and use a pillar page to link to and from and offer multiple internal linking opportunities it is a very good technique because it helps you to create grouped pieces of content or information that shows topical relevance and expertise.