What is keyword density and keyword frequency and why is keyword stuffing is bad?

Keywords are probably the most important thing in SEO you have to make sure that you are using the correct keywords to rank your website otherwise it doesn’t matter how much effort you have put to create a content it will never rank on SERPs.

Before you create a content on a particular topic the first thing that you should do is a ‘keyword research’ to see the keywords on which the searches are maximum and on which you can compete for the rankings, to see and check you can use ‘Google Keyword Planner tool’.

                                              Google keyword Planner tool                                  

Keyword Density: - In order to simply put it means the percentage of a keyword or a phrase present in the content of a webpage, it also determines that if the webpage is relevant to the required keyword or the keyword phrase. Generally, the required keyword it should be 2% of the whole content.

 

Keyword frequency: - it is also like the keyword density but the difference is that it is the number of times a keyword or a phrase is present or used on the content of a webpage, as stated above the frequency should be in limit to make the content sensible and informative.

 

Keyword stuffing: - As stated above that the frequency of a keyword or a key phrase should be in a limit if it exceeds the limit and present unnecessarily then it is called ‘keyword stuffing ‘it can be intentional and can be appeared as spam so it can get flagged in search engines for taking unfair rank advantage so the keyword or the key phrase should not be present unnecessarily.

 

In order to see and check the keyword density, keyword frequency and keyword stuffing you can use some tools on the internet like SEO review tools, copywritely and small SEO tools.

SEO review tools showing results after scanning a content

Search results from copywritely tool

Search results from smallseotools.com