What is keyword density and keyword frequency and why is keyword stuffing is bad?
Keywords are probably the most important thing in SEO you have to make sure that you are using the correct keywords to rank your website otherwise it doesn’t matter how much effort you have put to create a content it will never rank on SERPs . Before you create a content on a particular topic the first thing that you should do is a ‘keyword research’ to see the keywords on which the searches are maximum and on which you can compete for the rankings, to see and check you can use ‘Google Keyword Planner tool’. Google keyword Planner tool Keyword Density: - In order to simply put it means the percentage of a keyword or a phrase present in the content of a webpage , it also determines that if the webpage is relevant to the required keyword or the keyword phrase . Generally, the required keyword it should be 2% of the whole content. Keyword frequency: - it is also like the keyword density but th