Digital with Nitin

Internal links in a website helps a visitor to get more information by clicking on the hyperlink and directing the reader to the page he/she is looking for in the same domain or in the same website, the reader will be roaming on your website and it can also reduce the bounce rate of the website. (Picture showing option to insert hyperlink in a page) External links External links are used to connect other external websites to your website, the process of creating  an external link is same as internal link. External helps building authorization of your website and it does not reduce the ranking of your website on the other hand if you put an external link of a trustworthy site it will build up trust of the reader on your website. Broken links Broken links or dead links in a website are the links which gives an error when a user tries to access the link, it happens if the link is expired or if the link no longer exists, it also affects the website in various ways as